The site hasn't been touched in two years
Prices are stale, the hours are wrong, it loads slowly on a phone, and the person who built it stopped replying. It is still the first thing a customer sees.
Website management · SEO & AEO · Reporting · Technology consulting
Websites that get found.
Numbers that actually matter.
KEINC runs the web and technology side of your small business — the site itself, your visibility in Google and in AI answers, the tools you already pay for, and the one report that tells you what is working.
- Fixed monthly scope
- One report, plain English
- You own every account
- Month to month
The usual situation
Most small businesses are paying for technology that nobody is driving.
You're invisible when someone asks an assistant
A growing share of buying questions never reach a results page. They get answered directly, with a few businesses cited. If your business is not legible to those systems, you are not in the answer.
Six tools, no answers
Bookings here, invoices there, a CRM nobody fills in. Every system holds part of the picture and none of them will tell you which marketing actually produced a paying customer.
What we do
Five services, handled end to end.
You get one accountable partner for the website, the search visibility, the reporting, and the technology decisions underneath them.
Website management
Your site becomes someone else's problem — ours. Build or inherit, then keep it fast, current, secure and online, with changes made on request instead of added to your evening.
- Hosting, domains, SSL and backups
- Content, page and pricing updates on request
- Core Web Vitals and a real speed budget
- Security patching and uptime monitoring
- Accessibility and broken-link sweeps
SEO
The unglamorous, compounding work of being the obvious result for the searches that bring you money.
- Technical audits, then the fixes
- Local SEO and Google Business Profile
- Keyword and content architecture
- Internal linking and schema markup
- Rank and visibility tracking
AEO answer engine optimization
Being the source an assistant quotes when a customer asks it a question instead of searching.
- Entity and brand clarity across the web
- Structured data built for extraction
- Answer-shaped content that holds up
- Crawler access and
llms.txt - Citation monitoring in ChatGPT, Claude, Perplexity and AI Overviews
Reporting
Not forty charts. Five to seven numbers that move revenue, in one place, with a short written note on what changed and what we are doing about it.
- One dashboard, no logins to remember
- Lead attribution from first touch to paid invoice
- A monthly one-pager in plain English
- Automated alerts the moment something breaks
Technology consulting
Choosing, implementing and running the systems a small business actually needs — and wiring them so they emit the stats you care about.
- Tool selection with no vendor kickbacks
- Implementation, migration and clean-up
- Integrations and practical automation
- Staff training and written documentation
- Turning scattered systems into trustworthy numbers
Answer engine optimization
Search didn't die. It moved.
Customers increasingly ask a question and get an answer — not a page of ten blue links. That answer names a few businesses and leaves everyone else out. Ranking eleventh used to cost you some traffic; not being cited costs you the entire conversation.
AEO is the work of being one of the names in the answer. It is partly classic SEO hygiene and partly something new: making your business unambiguous to a machine that has to decide, in one pass, whether you are a credible source.
Be legible
Consistent entity data, clean structured markup, crawlable pages, and an llms.txt that tells assistants what you do and what they may use.
Answer the real question
Pages written to resolve the thing a customer actually asked — specific, local, priced, dated — instead of padding around a keyword.
Be worth citing
Verifiable detail, named expertise, and corroboration elsewhere on the web, so the model has a reason to pick you over a directory.
Reporting
The report you'll actually read.
Every month, the same page: what came in, where it came from, what we changed, and what is next. If a number is on it, it is because a decision depends on it.
Monthly performance
Organic clicks
1,420/mo
▲ 238% year over year
AI answer citations
142/mo
▲ from 4 a year ago
Qualified enquiries
293/yr
▲ 64% year over year
Avg. search position
6.4
▲ from 24.1 (lower is better)
1,420 latest month
142 latest month
View the numbers as a table
| Month | Organic clicks | AI answer citations |
|---|---|---|
| 1 | 420 | 4 |
| 2 | 455 | 6 |
| 3 | 510 | 9 |
| 4 | 575 | 14 |
| 5 | 640 | 22 |
| 6 | 720 | 31 |
| 7 | 810 | 45 |
| 8 | 905 | 58 |
| 9 | 1,010 | 76 |
| 10 | 1,140 | 95 |
| 11 | 1,290 | 118 |
| 12 | 1,420 | 142 |
How it goes
Audit, blueprint, build, then manage.
-
01
Audit
We inventory the site, your search footprint, your visibility inside AI answers, and every piece of software you pay for. Two weeks, fixed fee, yours to keep either way.
-
02
Blueprint
A written plan: what to fix, what to build, what to cancel, in what order, and what each item costs. No jargon and no obligation to use us for any of it.
-
03
Build & implement
We do the work — site, markup, tooling, integrations, tracking — and document it so you are never dependent on a single person's memory.
-
04
Manage & report
Ongoing management, monitoring and optimisation, one monthly report, and a standing invitation to ask us anything before you buy more software.
Engagements
Three ways to work together.
Every engagement is scoped to the business in front of us, so there is no price list here on purpose — but the shape is always one of these three.
Care
For a business whose site just needs to be healthy, current and findable.
- Hosting, domain, SSL and backups
- Content updates on request
- Performance and uptime monitoring
- Security patching
- Quarterly health report
Growth
For a business that wants the phone to ring more than it did last year.
- Everything in Care
- Active SEO programme
- AEO: structured data, entity work, citation monitoring
- Landing pages and conversion work
- Monthly dashboard and one-page report
Partner
For a business ready to fix the technology behind the website too.
- Everything in Growth
- Technology roadmap and tool selection
- Implementation, migration and integrations
- Automation of the repetitive work
- Staff training and documentation
Questions
Before you get in touch.
What is AEO, and how is it different from SEO?
SEO aims to rank your pages in a list of results. AEO — answer engine optimization — aims to make your business one of the sources an assistant cites when it answers a question directly. The work overlaps (clean markup, clear structure, real expertise) but the targets differ: SEO optimises for position, AEO optimises for being extracted and quoted.
Do I have to move my website?
No. We start with what you have. If the current platform is genuinely holding you back we will say so in writing, with the cost and the benefit, and you decide. Any move is planned so the site stays live and your rankings carry over.
What do you need from me each month?
Usually under an hour: approve a short list of content changes, answer a few questions only you can answer about your business, and read a one-page report. Everything else is handled.
Which metrics will you report on?
Five to seven, chosen for your business and tied to revenue — typically qualified enquiries and their source, organic search visibility, AI answer citations, site speed and uptime, and whichever operational number matters most to you. Vanity metrics are left out on purpose.
Am I locked into a long contract?
No. Engagements run month to month after the initial audit and build. You own your domain, hosting, content and data throughout, and you can take all of it with you.
Can you work with the tools I already pay for?
Yes, and that is the usual outcome. Most small businesses already own more capability than they use. The audit maps every tool you pay for against what it actually does for you, then we consolidate, connect and configure before recommending anything new.
Get in touch
Let's look at your setup.
Send a few details and you'll get a straight answer about whether we can help — and if we can't, who should.
- You write. A paragraph is plenty.
- We reply within one business day with a short read on your site and search visibility.
- A 20-minute call if it looks like a fit. No deck, no pressure.
Prefer email? info@keinc.ca