Service · SEO

Be the obvious result for the searches that pay.

Not traffic for its own sake. The handful of searches a customer runs when they are ready to spend money — and the technical, local and content work that puts you at the top of them.

The work

Four fronts, in this order.

Sequence matters. Content written on a site search engines cannot crawl is money set on fire, so the plumbing goes first.

01 · Technical SEO

A full crawl of the site, then the fixes — not a PDF of findings handed back to you. Indexation, duplication, redirects, canonicals, sitemaps, structured data, mobile rendering and page speed.

  • Crawl and index coverage repair
  • Canonicals, redirects and parameter clean-up
  • Sitemap and robots.txt hygiene
  • Schema markup across key page types
  • Core Web Vitals remediation

02 · Local SEO

For most small businesses this is the whole ballgame. The map pack sits above the organic results and is decided by a different set of signals.

  • Google Business Profile build-out and upkeep
  • Category, service and service-area accuracy
  • Citation and directory consistency (NAP)
  • Review generation that does not breach guidelines
  • Location and service-area pages that are not templates

03 · Content architecture

One page per thing a customer wants, organised so both a reader and a crawler can see how the site fits together. Fewer, better pages beats a blog nobody reads.

  • Keyword research mapped to buying intent
  • A page per service, per problem, per place
  • Internal linking that concentrates authority
  • Titles and descriptions written to be clicked
  • Pruning or merging pages that compete with each other

04 · Measurement

Rankings are a leading indicator, not the point. We track positions because they move first, then report on the clicks and enquiries that follow.

  • Position tracking on a defined keyword set
  • Search Console and analytics configured properly
  • Click and impression trends by page and query
  • Enquiries attributed back to organic search

Expectations

How long it takes, honestly.

Anyone promising page one in thirty days is selling you something else. This is the shape of a typical first year.

Weeks 1–2
Audit and keyword mapping. You get the written plan and the priority order.
Weeks 3–8
Technical fixes and local SEO. The first movement usually shows in impressions, not clicks.
Months 3–6
Content build-out and internal linking. Positions on mid-intent terms start to hold.
Months 6–12
Compounding. The commercially valuable terms are the slowest and the most durable.
Throughout
One monthly report. If something is not working we say so in it, with what we are changing.

If a site is new or has a penalty history, add three to six months. We will tell you that before you sign anything, not after.

What we don't do

No tactics you'd have to apologise for.

  • No bought links, link exchanges or private blog networks.
  • No AI-generated filler published at volume to pad a word count.
  • No doorway pages for every town within two hundred kilometres.
  • No review incentives or gated review funnels.
  • No reporting on keywords nobody searches so the graph points up.

Questions

SEO questions

How long does SEO take to work?

Impressions usually move in the first one to two months, mid-intent positions from month three to six, and commercially valuable terms between six and twelve months. A new domain or a penalty history adds three to six months.

Do you guarantee first-page rankings?

No, and nor can anyone else honestly. Rankings are set by a third party that changes its criteria regularly. We commit to the work, the order it is done in, and honest reporting on what moved.

Is local SEO included?

Yes, and for most small businesses it is the largest single lever. Google Business Profile build-out, category and service-area accuracy, citation consistency and review generation are all part of the programme.

Do you buy links?

No. No bought links, link exchanges or private blog networks. We pursue the citations a real local business should have: licences, trade associations, suppliers, local press and sponsorships.

All frequently asked questions

Next step

Let's look at your setup.

Send a paragraph about the business and what is not working. You will get a straight answer within one business day — and if we are not the right fit, a pointer to who is.